NED FARRELL : : PORTFOLIO
DIGITAL DESIGN • UI DESIGN • WEB/EMAIL DESIGN • GRAPHIC DESIGN • VIDEO • MULTIMEDIA DESIGN
WSP is a widely respected and revered global engineering firm with 37k+ employees and 100s of offices world wide. WSP has been at the forefront of many large scale infrastructure projects and its vast portfolio is complimented by a most serious pool of talented, smart and dedicated people. I am very grateful and proud of being a part of its team and given the chance and opportunity to elevate its communications message and aesthetic. Its divisions are: buildings, transportation, water and environment, energy and advisory services.
My work with WSP USA is for the communications department representing these five branches of services. The communications team is singularly responsible for the output of all messages, ads, brouchures, invites, trade show environmental designs, web site production, web mailers, emails, video editing and output, and all aspects of digital design and communication within the USA division of WSP. I’m providing a few examples to serve as an understanding to the kinds of projects I’ve worked on, designed, developed and produced for this company. There are many more, exhibiting just a few examples to convey the type of work I have been a part of for WSP.
My work with WSP USA is for the communications department representing these five branches of services. The communications team is singularly responsible for the output of all messages, ads, brouchures, invites, trade show environmental designs, web site production, web mailers, emails, video editing and output, and all aspects of digital design and communication within the USA division of WSP. I’m providing a few examples to serve as an understanding to the kinds of projects I’ve worked on, designed, developed and produced for this company. There are many more, exhibiting just a few examples to convey the type of work I have been a part of for WSP.
Ad Campaigns
I designed and provided art direction for WSP's print ad campaign for all of 2018 and it continues to this day; ongoing. All work was designed in respect to WSP’s established brand guidelines. There were hundreds of these created and produced for magazines and for varying trade publications, I feel these three give a good overall representation and understanding of the direction and feel of this campaign.I also would like to highlight the scope of this project and its production volume.
I designed and provided art direction for WSP's print ad campaign for all of 2018 and it continues to this day; ongoing. All work was designed in respect to WSP’s established brand guidelines. There were hundreds of these created and produced for magazines and for varying trade publications, I feel these three give a good overall representation and understanding of the direction and feel of this campaign.I also would like to highlight the scope of this project and its production volume.
Web/HTML Emails
A large part of the work I've done at WSP has been the design, development and integration of responsive HTML styled emails for mass circulation externally and internally. Some of these have been set up in a staged responsive return fashion, while others are set as a percentage made to fit on all screens of users. That percentage-responsive aspect of email development was my contribution to their email design and development. Some were internal and did not need to be set up responsively (i.e.-Property and Buildings Blitz email). You can click on image to view emails in a separate window.
A large part of the work I've done at WSP has been the design, development and integration of responsive HTML styled emails for mass circulation externally and internally. Some of these have been set up in a staged responsive return fashion, while others are set as a percentage made to fit on all screens of users. That percentage-responsive aspect of email development was my contribution to their email design and development. Some were internal and did not need to be set up responsively (i.e.-Property and Buildings Blitz email). You can click on image to view emails in a separate window.
Web/Social Media banners
There are a lot of these, it's a daily/weekly responsibility for the website and for social media. I'm just going to show a few to give the idea of this kind of work. Also included some static web ads/notifications for varying external websites.
There are a lot of these, it's a daily/weekly responsibility for the website and for social media. I'm just going to show a few to give the idea of this kind of work. Also included some static web ads/notifications for varying external websites.
Brouchures + Printed Material
These were print-related design of info sheets and brochures for the respective divisions of WSP. This was all print work. Again, there were a lot of these, but just showing three to give the idea; the one on the right is a two-page fact sheet. You can click on the brouchures to view the pages in full as a PDF.
These were print-related design of info sheets and brochures for the respective divisions of WSP. This was all print work. Again, there were a lot of these, but just showing three to give the idea; the one on the right is a two-page fact sheet. You can click on the brouchures to view the pages in full as a PDF.
Infographics + Signage + Floor Plans
These were large scale prints for in-house use, tradeshows and conventions. You can click on these to view the pages in full. Some of these I've refilled with dummy text as some of this information is for in-house purposes only, but wanted to show the layout and isometric illustrations which were also a responsibility on a regular basis.
These were large scale prints for in-house use, tradeshows and conventions. You can click on these to view the pages in full. Some of these I've refilled with dummy text as some of this information is for in-house purposes only, but wanted to show the layout and isometric illustrations which were also a responsibility on a regular basis.
Video
Compositing, editing video and sound work have all been a part of my work with WSP. Tradeshow film visuals made up a good chunk for the video work I completed for WSP. Also video company messages from the CEO, end-of-year messages, holiday messages, and video for the website, department interests, have all been core objectives for video projects. Work has included editing as well as compositing visuals. These are just a few examples of the type of video work completed for WSP. The originals are HD 1920x1080, and reduced in size for this website.
Compositing, editing video and sound work have all been a part of my work with WSP. Tradeshow film visuals made up a good chunk for the video work I completed for WSP. Also video company messages from the CEO, end-of-year messages, holiday messages, and video for the website, department interests, have all been core objectives for video projects. Work has included editing as well as compositing visuals. These are just a few examples of the type of video work completed for WSP. The originals are HD 1920x1080, and reduced in size for this website.
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All content herein is for visual and demonstration purposes only.
All rights to materials shown are owned in whole to respective companies and clients.
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