Mediander Content Enhancement: Maximizing Engagement and Revenue
The Mediander Experience for VOD and OTT content providers enhances movie and TV content before, during and after the viewing experience. Our proprietary technology, based on connection and context, is delivered to the client via our secure and robust API.
The following is a hypothetical use case, featuring the Bette Davis classic All About Eve, to illustrate how the Mediander API can be implemented on your platform.
Before the Viewing Experience: Influencing the Purchase
In a typical VOD environment, the user encounters sparse information and a poor user experience on their video provider’s platform. It just doesn’t benefit the consumer. But by clicking on the “More on This Movie” button, the consumer has access to a wealth of complementary information: a full description of the movie, profiles of the actors and the director, and related films. Furthermore, our unique “Connection” text gives users valuable trivia and background information on how the topics are connected, one to the next.
The Mediander Experience also provides the consumer with additional video content about the movie, including the official trailer, clips, behind-the-scenes footage, interviews with the actors, and even high-quality viral fan films. All of these elements combined become a differentiating factor that keeps the consumer on your screen and influences the decision to purchase a movie from you, rather than another content provider.
In a typical VOD environment, the user encounters sparse information and a poor user experience on their video provider’s platform. It just doesn’t benefit the consumer. But by clicking on the “More on This Movie” button, the consumer has access to a wealth of complementary information: a full description of the movie, profiles of the actors and the director, and related films. Furthermore, our unique “Connection” text gives users valuable trivia and background information on how the topics are connected, one to the next.
The Mediander Experience also provides the consumer with additional video content about the movie, including the official trailer, clips, behind-the-scenes footage, interviews with the actors, and even high-quality viral fan films. All of these elements combined become a differentiating factor that keeps the consumer on your screen and influences the decision to purchase a movie from you, rather than another content provider.
During the Viewing Experience: Enhancing the Purchase
While watching the movie, the user is also able to call up connected topics by clicking on the “More on This Movie” button to launch profiles of the actors, the director and topics featured in the movie. This is valuable to both consumers and content providers.
Why? Industry research indicates that distracted, second-screen viewing is on the rise. But with the Mediander Experience, rather than google Bette Davis on a second screen while watching the film on the main screen, the consumer stays focused and on a single screen—your screen.
While watching the movie, the user is also able to call up connected topics by clicking on the “More on This Movie” button to launch profiles of the actors, the director and topics featured in the movie. This is valuable to both consumers and content providers.
Why? Industry research indicates that distracted, second-screen viewing is on the rise. But with the Mediander Experience, rather than google Bette Davis on a second screen while watching the film on the main screen, the consumer stays focused and on a single screen—your screen.
After the Viewing Experience: Engaging and Delighting the User
While the credits are rolling, a button again appears, prompting the user to launch the Mediander Experience for even richer, complementary content: movie descriptions, clips, related films, fan films, awards clips and so on, all further enhanced with our unique “Connection” concept.
This feature has the effect of engaging the user even deeper into your content and influencing yet another purchase decision. As an added benefit, the user walks away from the experience with a positive feeling about your enhanced content offering, leading them to stay on as a long-term customer.
What’s more, this phase can also lead to expanded e-commerce capabilities by linking the consumer to content-related merchandise: books, T-shirts, associated movies and TV shows, and more. This additional element of the experience maximizes potential revenue opportunities.
While the credits are rolling, a button again appears, prompting the user to launch the Mediander Experience for even richer, complementary content: movie descriptions, clips, related films, fan films, awards clips and so on, all further enhanced with our unique “Connection” concept.
This feature has the effect of engaging the user even deeper into your content and influencing yet another purchase decision. As an added benefit, the user walks away from the experience with a positive feeling about your enhanced content offering, leading them to stay on as a long-term customer.
What’s more, this phase can also lead to expanded e-commerce capabilities by linking the consumer to content-related merchandise: books, T-shirts, associated movies and TV shows, and more. This additional element of the experience maximizes potential revenue opportunities.