NED FARRELL : : PORTFOLIO
DIGITAL DESIGN • UI DESIGN • WEB/EMAIL DESIGN • GRAPHIC DESIGN • VIDEO • MULTIMEDIA DESIGN
My work for the Toys'R'Us flagship store in Times Square involved large scale print projects for wall skins, signs, window displays, and creating to-scale illustrations and renderings for projects and displays for this toy retailer. Many of these projects were high-budget displays with a strong visual prescence in the highly traversed Times Square area involving multiple vendors and brands; they had to be correct both in final output and brand-wise. There were also plently of smaller jobs that involved Toys'R'Us's own brand and visual displays.
Skylanders Window
This was for Activision's Skylanders brand and was displayed in the main Broadway window facing out onto Times Square. It was designed to start in the window and branch out to the Skylander display below inside the store. There were a lot of elements created for this elaborate display and all had to be sized correctly for the many nooks in the store window and on its walls below, window sill/floor, etc. I'm just showing a few of them to give the idea of this project, there were large elements as well as small designed and produced, and there were a lot of them. Work involved to-scale illustrations, design, and final output of all the necessary components, as well as communicating with the varying vendors and print houses that would do the final output.
This was for Activision's Skylanders brand and was displayed in the main Broadway window facing out onto Times Square. It was designed to start in the window and branch out to the Skylander display below inside the store. There were a lot of elements created for this elaborate display and all had to be sized correctly for the many nooks in the store window and on its walls below, window sill/floor, etc. I'm just showing a few of them to give the idea of this project, there were large elements as well as small designed and produced, and there were a lot of them. Work involved to-scale illustrations, design, and final output of all the necessary components, as well as communicating with the varying vendors and print houses that would do the final output.
Signage + Displays + Environment Skins
These were various store signs, displays and environment skings created for the store, also some pics of these things in real-time placement. These all varied in sizings and outputs.
These were various store signs, displays and environment skings created for the store, also some pics of these things in real-time placement. These all varied in sizings and outputs.
Illustrations
Drawn-to-scale illustrations for fixture placement, product placement and display set up plans. I have a number of these, but feel these, along with the Skylanders renderings, convey the idea of this kind of work I completed for Toys'R'Us.
Drawn-to-scale illustrations for fixture placement, product placement and display set up plans. I have a number of these, but feel these, along with the Skylanders renderings, convey the idea of this kind of work I completed for Toys'R'Us.
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